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The intelligent observer for tracking.

Confidence that tracking is working in production, across one client account or fifty.

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Tracking breaks quietly.

A release ships and an event stops firing. Nobody notices. Ad spend keeps running.

$10,569Ad spend with no checkouts tracked, out of $19,854 spent. Nobody has noticed in 8 hours.

Your measurement plan shouldn’t live in a spreadsheet.

Plans and tickets describe what should be tracked, not what’s actually firing in production.

  • events.xlsx
  • measurement-plan-v3.docx
  • naming-conventions (Notion)
  • gtm-cleanup-q3.md

Observe. Alert. Fix.

compares expected events with what actually fires, alerts the right team, and helps move the fix into GTM or Jira.

01 Observe

Live events, checked against what should fire.

02 Alert

A broken or drifting event is detected. The right team is notified with the exact issue.

03 Fix

Review the issue, then send the fix to GTM or Jira.

For teams who can’t afford broken tracking.

Built for agencies, growth, analytics, and paid media teams who need clean events and a measurement plan that stays current.

Growth launches.

Know when a release stops a key event from firing.

GTM drift.

See when Google Tag Manager (GTM) falls behind your measurement plan, then Push to GTM.

Client health.

Check every domain of a client account in one list.

Plan import.

Import the plan you keep in a spreadsheet, from a file, Google Sheets, OneDrive or SharePoint.

Production QA.

Define what should fire, then see which events are healthy and which still need setup.

Paid media.

Know when the conversion events your ad tags rely on stop firing.

Plugs into the tools you already use.

Keep Jira, GTM, GA4, Google Ads, Meta and your tracking plan aligned.

Connected to Jira

Pricing

Choose the level of tracking confidence your team needs.

Monitor

5,000 SEK / month

For teams that want to know their tracking works in production.

Request access
  • 1 domain
  • 50 tracked events
  • Up to 3 team members
  • Observer for dataLayer and PostHog events
  • Google Tag Manager (GTM) and Jira connection
  • Create & update events
  • Event history
  • Measurement plan import
  • Unlimited scans

Scale

20,000 SEK / month

For agencies and multi-domain teams that need tracking confidence across clients, brands, or markets.

Request access
  • Everything in Monitor
  • Up to 10 client accounts
  • Up to 10 domains in total
  • 150 tracked events per domain
  • Up to 10 team members
  • Custom alertingComing soon
  • Cross-domain drift detectionComing soon

Enterprise

Custom pricing

For organisations with stricter needs for security, SLAs, data retention, governance, and volume.

Contact sales
  • Everything in Scale
  • Unlimited client accounts, domains, and events
  • Multi-brand or multi-client setup
  • SLA, onboarding, and support
  • Custom integrations
  • Security and legal review
  • Custom observer rulesComing soon
  • SSO / SAMLComing soon

Clean trackingstarts here.

Rolling out gradually. We'll reach out when early access opens for your team.